Get your products into 300+ stores. No sales team required.
You make great products. DALA gets them on shelves across Lagos and Ogun State. We handle delivery, shelf management, restocking, and payments — you focus on your product.
Trusted by Nigeria's fastest-growing FMCG brands
What DALA does for your brand
Six ways we take retail off your plate so you can focus on your product.
Get Paid on Time, Every Time
No more chasing retailers for payment. DALA pays you every 30 days like clockwork. Predictable cash flow means you can plan production without stress.
- 30-day payment guarantee
- No chasing payments
- Clear invoicing every cycle
Faster Market Access
Access 300+ stores through one partnership. Our team gets your products shelf space, keeps them stocked, and makes sure customers can find them.
- 300+ active stores
- Professional sales team
- Faster shelf onboarding
Clear Reports
Every week you get a report showing what sold where, which stores need restocking, and what your earnings look like. No guesswork.
- Weekly performance reports
- Real-time shelf visibility
- Data-driven insights
Structured Execution
When something goes wrong at a store, our field team fixes it. Expired stock, damaged goods, shelf placement issues — we handle it before it becomes a problem.
- In-store management
- Quick issue resolution
- Full transparency
Retail Expansion
Start with a few stores and grow to hundreds. DALA's process scales with you — same quality, same reliability, more stores.
- Scalable shelf onboarding
- Geographic expansion
- Growth tracking
Shelf Management
We check expiry dates, rotate stock properly, and keep your products looking their best. Your brand reputation is protected on every shelf.
- FIFO compliance
- Expiry monitoring
- Proactive resolution
See exactly what DALA costs — and what you keep
Real numbers from our actual pricing tiers. Adjust the inputs to see your personalised breakdown.
Step 1 — How many stores are you targeting?
Pick the number closest to your distribution goal
Step 2 — Estimated monthly sales through DALA
₦2.0MTotal value of goods sold via DALA stores per month
Step 3 — Payment collection model
Months 1–3: pay-as-we-collect at 5%. From month 4 you can opt into guaranteed payment.
Your monthly cost breakdown
Your net per month
₦1.6M
from ₦2.0M in sales
vs. Hiring your own sales team
Based on DALA official pricing. Delivery 7%, collection 5–10%, subscription by tier.
From application to active partner
in 90 days.
Every milestone, every step — exactly what happens after you apply. No vague promises, no surprises.
Application reviewed, owner assigned
Discovery call — align on stores, pricing, and volumes
Brand onboarded, shelf plan drafted
First delivery — products hit shelves
First performance report delivered
Expansion review — new stores identified
Phase 2 conversation — guaranteed payment option
No retainer in Phase 1. You pay as DALA delivers.
5-Min Quiz
Not sure which tier fits your brand?
Answer 5 questions and get a personalised tier recommendation — Emerging, Expansion, or Enterprise — with your score.
Take the Retail Readiness QuizFull Pricing Breakdown
Want to see all tiers and fees in one place?
Every tier, every fee, a worked example, and what DALA handles vs. what you handle — no surprises.
See the Partnership DetailsGet Paid on Time, Every Time
Cash flow is the lifeblood of your business. DALA makes sure you get paid every 30 days — no delays, no excuses, no chasing anyone. Plan your production with confidence.
- 30-day payment guarantee
- No chasing payments
- Clear invoicing every cycle
300+ Stores, One Partnership
One partnership, 300+ stores. Our team visits supermarkets every week to make sure your products are on shelves, properly arranged, and selling. You do not need your own sales force.
Fulfillment
Warehousing, 48-hour fulfillment, and no minimum orders.
Insights
Real-time reporting and performance analytics across all locations.
Payments
30-day payment guarantee with clear, transparent invoicing.
Operations
Structured in-store execution with dedicated account management.
Trusted by Brands Across Nigeria
Real results from real partners.
“DALA gave us structure and peace of mind. From timely payments to professional reporting, they operate like true retail infrastructure, not just another distributor.”
Ready to get your products into more stores?
Join brands like Wilson's, Zayith, and August Secrets who trust DALA with their retail.