Join DALA Network

Get Listed

Partner with DALA and scale your brand across 500+ retail stores in Lagos and Ogun State. Review the requirements below and start your application.

Start Application
Requirements

What You Need to Get Started

To ensure quality and compliance, we require the following documents and information from all brand partners.

Legal Documentation

Valid business registration and compliance documents required for partnership.

  • CAC Certificate of Registration
  • Tax Identification Number (TIN)
  • NAFDAC Registration (for food products)
  • Product Liability Insurance

Product Standards

Products must meet quality standards and have consistent supply availability.

  • Minimum 6 months shelf life
  • Consistent product quality
  • Adequate inventory capacity
  • Proper packaging and labeling

Business Operations

Established operational capacity to handle retail distribution at scale.

  • Active business for 12+ months
  • Dedicated account manager
  • 48-hour order fulfillment
  • Return policy in place

Financial Readiness

Demonstrated financial stability to support retail expansion.

  • Business bank account
  • 30-day payment terms acceptance
  • Credit references available
  • Minimum monthly revenue ₦500K
The Process

How to Get Listed

From application to first order, our streamlined process gets you retail-ready in just 2 weeks.

1

Apply

Submit your application with required documents

2

Review

We review your application within 48 hours

3

Align

Discuss terms and operational requirements

4

Onboard

Complete setup and staff training

5

Scale

Launch in stores and grow your reach

Eligibility

Is Your Brand a Good Fit?

We work with select brands that meet our partnership criteria. See if you're a match.

Good Fit

  • FMCG products with proven demand
  • Ready to scale operations
  • Values transparency and data
  • Seeks long-term partnerships
  • Quality-focused brand positioning

Not a Fit

  • Unregulated or counterfeit goods
  • No quality control processes
  • Inconsistent supply chain
  • Cash flow challenges
  • Short-term-only focus
Ready to Apply?

Start Your Application

Take the first step towards retail success. Complete our qualification form and our team will review your application within 48 hours.

Complete Qualification Form
FAQ

Frequently Asked Questions

Got questions? We've got answers.

How long does the approval process take?

Our standard review process takes 48-72 hours after receiving your complete application. If additional information is needed, we'll reach out within 24 hours.

What are the fees for getting listed?

We operate on a commission-based model. There are no upfront listing fees. We earn when you sell, aligning our success with yours.

Can I start with a trial period?

Yes! We offer a 3-month trial period with select retail partners to test market fit before full rollout across our network.

What support does DALA provide?

We provide end-to-end support including store onboarding, in-store execution, sales reporting, payment collection, and dedicated account management.

How do I track my sales performance?

You'll receive weekly sales reports via email and have access to our partner dashboard for real-time performance tracking across all store locations.

Website Maintenance in Progress