Store Onboarding
Expanded into 106 retail locations within 12 months.


August Secrets needed a credible retail operating backbone that could support faster expansion, stronger shelf execution, and disciplined revenue growth in modern trade.

August Secrets needed to scale rapidly while building a credible retail presence. The brand required structured execution support to drive revenue growth and expand into modern retail outlets across multiple locations.
DALA supported retail onboarding, maintained product visibility standards, executed campaigns with more focus, and created a steady reporting rhythm that kept growth visible and actionable.
Expanded into 106 retail locations within 12 months.
Maintained premium product presentation and visibility.
Executed targeted promotional campaigns.
Delivered weekly performance and revenue insights.
Revenue growth accelerated as execution and visibility improved across the retail footprint.
A substantial modern retail presence was established within one year.
The brand moved from early traction to scaled supermarket presence within a tight growth window.
August Secrets achieved dramatic revenue growth with DALA, scaling from initial figures to multimillion-naira earnings. The partnership delivered exponential growth and successfully established a substantial retail footprint within one year.
DALA helps ambitious consumer brands translate strong products into dependable retail execution and shelf presence that lasts.