Brand Case Study
Zayith

Zayith Food Company

How Zayith Accelerated Revenue Growth and Expanded to 170+ Stores

Zayith needed more than demand generation. It needed a dependable retail operating engine that could unlock more stores, stronger campaigns, and clearer performance visibility.

₦138M revenue generated 173 retail stores Peak late-year performance
Zayith products
Zayith's full range now appears together on shelf, making the story clearly specific to the products shoppers actually meet in-store.

Quality products needed stronger execution behind growth.

Zayith Food Company had quality products but needed to scale revenue and expand retail presence. The brand required structured execution support to accelerate growth and reach more customers across modern retail outlets.

DALA supplied the structure needed to make growth repeatable.

DALA coordinated expansion into new stores, improved in-store execution, supported seasonal campaign activity, and kept performance visibility clear enough for faster decisions across the retail footprint.

Store Onboarding

Coordinated product onboarding and expansion into new retail locations.

In-Store Execution

Managed in-store execution and product visibility.

Campaign Support

Supported seasonal campaigns and product launches.

Transparent Reporting

Provided transparent reporting on revenue and performance trends.

Revenue Metric₦138M

Meaningful revenue growth delivered through retail execution and campaign support.

Store Expansion Metric173 stores

Expanded retail presence across modern trade locations with stronger execution discipline.

Growth Trend MetricPeak later months

Performance built steadily and peaked in the later months, showing growing commercial traction.

Impact Summary

Zayith Food Company experienced remarkable revenue growth throughout the fiscal year. Performance built steadily and peaked in the later months, indicating effective seasonal campaigns and scaled marketing efforts.

Ready to scale with more control?

DALA helps founder-led brands turn shelf ambition into disciplined retail execution, with visibility that keeps growth grounded in operations.